We aim to inspire and innovate.

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We are a team of passionate hairdressers that are now based in Asia, with many years of diverse experience in the global hairdressing industry. Driven by the Japanese philosophy of “Kaizen” which embodies the concept of continuous progression and improvement.

We aim to bring together the hair industry to foster a supportive community, enabling professionals to share knowledge, refine skills and collectively market services, leading to growth, creativity and mutual success.

Our fully integrated platform ensures a seamless purchasing platform for the hairdresser and their consumers.

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Product lines that can be intermixed for maximum performance

Influenced by nature, our range of luxurious hair care solutions help customers look and feel their best while prioritising environmental and social responsibility.

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Cleanse

Shampoos for dry, coloured, normal and curly hair.

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Purify

Detoxifying treatment for all hair types.

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Nourish

Conditioners for dry, coloured, normal and curly hair. Leave in conditioner for all hair types.

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Create

Curl cream

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Hydrate

Treatments for dry and curly hair.

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Products crafted with premium ingredients that are completely free from harmful toxins, that ensure excellence and peace of mind.

Sulphates
free
Parabens
free
Phthalates
free
Mineral/Palm
oil free
Sulphates
free
Parabens
free
Phthalates
free
Mineral/Palm
oil free